Joining The City of London Academy Trust is about much more than just “being a teacher”

The challenge

The City of London Academy Trust is driven by the ambition to provide world-class experiences and deliver exceptional educational outcomes for the young people they serve. The Trust were keen to show potential applicants the support they would offer, the benefits of living and working in London, and the huge job satisfaction to be gained from helping those from disadvantaged backgrounds to achieve their best.

Our approach

We proposed that a “feature length” video on the careers page of the Trust’s website would bring the proposition to life. We also created five individual “social media shorts” each with a single message, to be used in social media campaigns where brevity (and captions for watching with the sound turned off!) are key. The videos were shot over a number of days at various Academy locations, and required rigorous planning and a flexible approach as staff had only short gaps between teaching to capture their thoughts on film.

The results

“We are all really impressed with the video - it looks great! Thanks for all your hard work.”

— natalie williams, PA to CEO, city of london academy trust